With the advent of the digital age, as more and more customers shop and find new services and products online, having a strong online presence is crucial. Growing your business online offers tremendous opportunities for accelerating growth by allowing you to connect with more potential customers. It also offers avenues to enhance brand value and to create synergies with your existing marketing strategies.
Here are 4 ways to grow your business online today:
Use Strategic Keywords
With the top three search results receiving 61 percent of the clicks, search engine optimizations (SEOs) are essential for generating traffic on your website. To do this, it is important to first understand your organization’s key goals and to create a strategic plan as to how SEOs will help your organization achieve them. Then you can leverage keywords and phrases based on relevance, popularity, and competition to propel your website to the top of the search results and increase your potential customer base.
Creating A Mobile-Friendly Website
With more and more people primarily using their smartphones to access the internet, creating a smooth experience for mobile users can lead to increased customer retention and higher search rankings. While developing a responsive site design works best for this, in the meantime, you can ensure that your website loads quickly on mobile devices and remove pop-ups for mobile users.
Use A Growth-Driven Web Design
With studies showing that the first impression that most visitors have of your website is within two-tenths of a second, Growth-driven design (GDD) is a great user-centric approach to improve your website. Basically, as opposed to a complete overhaul, GDD focuses on making small but regular improvements to your website based on real-time analytics to increase engagement over time. What’s more, websites developed using GDD tend to be launched much faster.
Create And Deliver Exceptional Content
While an overly saturated digital space offers its own sets of challenges, it can offer tremendous opportunities for quality content to shine through. This is essential in creating a trustworthy brand and genuinely connecting with potential customers. Developing a strong content strategy based on your business goals can go a long way in generating leads when used properly with the right email marketing and social media engagement. This allows you to develop and nurture a customer base that can be constantly leveraged over time to generate revenue as your organization launches newer services and products.