Big data is one of the most valuable commodities in the marketplace right now, providing companies with vital information about their customers and their own functioning. This allows them to efficiently design and market products and services, optimize workflows, improve inventory management, and enhance forecasting capabilities which in turn, lead to increased revenue and accelerated growth.
While small businesses may not have the same resources as large corporations, that doesn’t mean that they can’t gain meaningful insights by gathering and analyzing the data available to them. This can allow them to overcome challenges and make them grow and compete with larger organizations.
Here are 5 Big Data Solutions that Small Businesses can integrate today to help level the playing field:
SAS
SAS has been a leader in business analytics software and services since 1976 and provides solutions for businesses of all sizes. It’s software solutions offer easy-to-use analytics, automated forecasting, and data mining services. This allows small businesses to transform data into insights and actionable information, providing a fresh perspective, and letting them do more with less.
ClearStory Data
ClearStory Data provides complex business intelligence features, advanced data mining, and analytics capabilities in a comprehensive and easy to understand manner. It combines your business data with information available in the public domain and helps you make better decisions. It also provides easy-to-create visual tools such as graphs, storylines, and interactive visuals, with extensive collaboration features. What’s more, it can be used to provide department-specific and industry-relevant data and analysis of your organization.
Kissmetrics
Kissmetrics is a platform that can greatly enhance your marketing ROI by allowing you to understand your customers’ behaviors and engage with them better. This involves customizable email campaigns, social media optimizations, and website optimizations. It also provides extensive web-based training and educational resources along with a dedicated customer success rep for the first 60 days.
InsightSquared
InsightSquared provides comprehensive, modular, and scalable services for your organization. What sets InsightSquare apart is its ability to automatically gather data from pre-existing business solutions that you have probably already integrated into your business such as Salesforce, QuickBooks, and Google Analytics. For example, you can use it to generate a wealth of sales intelligence from your CRM software. Similarly, it can be used to generate custom datasets and reports from your current marketing, financial, and support analytics tools.